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Online Marketing Basics For Small Business

These days the small business owner has many online marketing options available. However with so many options available, it can be overwhelming and many don't know where to start. Below I explain the six main options that are available. I'm not suggesting that you do all six, this would be too expensive and time consuming. It's better if you pick two to three of them and do them really well.

Don't Be Caught Out By Google's Mobile Friendly Algorithm Change!

Mobile-friendly or ‘responsive’ websites are more important today than ever, especially if you want to maximize your company's reach to potential customers. Since more consumers now browse online from their mobile phones than from computers, it's essential for your website to be mobile friendly. These days Google ranks websites based on their mobile-friendliness, so if your website is  not mobile friendly, it will likely be ranked lower in Goggle searches. Read on to get informed about mobile website design and gain an edge up on the competition.

Ongoing Maintenance for Your Website

Did you know that websites require ongoing maintenance? There are several tasks that should be completed regularly to keep your website in optimal shape.

 

Web Design Trends for 2015 businesses in Geelong should consider

As time goes by, web design continues to evolve—and 2015 will be no exception. Here are 6 design trends that should have a positive impact on web design for companies in Geelong in the coming year:

Quality Web Design Can Make the World of Difference

Your customers are not only using websites to find businesses, they are also using websites as a validation tool – to check professionalism of your business.

Think about it, if yours is a B2B business and someone gives you their card during at meeting or at an event: if their business interests you, what do you do when you get back to the office? You check out their website.

The new age of marketing is here and it is not in the pages of your local newspaper, the yellow pages or on radio, it’s on the internet. Your customers are steadily shifting their attention away from radio, television, and print media to online platforms. The average adult spends over five hours a day online, while most people own a smart-phone or internet connected device.

Did you know that the top three results that show up on a search engine’s first page get 90% of clicks? Those websites have used SEO to their absolute advantage.

What is SEO and why is it so important? SEO stands for Search Engine Optimisation. SEO is important because it helps your website climb to the top of popular search engines like Google, Yahoo, or Bing. There are many factors that can influence SEO; below is a review of the main ones that you should consider.

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