LOCAL SEO: THE BASICS

Effectively positioning a business in local search results in search engines such as Google is one of the vital components of any online business marketing strategy. Local search engine optimisation (SEO) is therefore extremely important, but can be overwhelming and difficult to grasp. This article explores local SEO in more detail to make life a little easier for small business owners.

What Exactly is Local SEO?

Local SEO means optimising your website to ensure that your business ranks higher in “geo-based” search engine results—results based on one’s physical location. For example, if someone in Geelong entered the terms “best plumber Geelong,” a Geelong-based plumber would hope to appear among the top search results in order to earn that individual’s local business.