Creating Videos For Your Business Website

Creating video content, especially for your website has become an essential online marketing tool for every businesses. From videos about who you are and your product, to regular informational pieces, video is a simple way of engaging your clients. There are so many different uses for marketing videos.

Videos are the perfect way to communicate a lot of information in a few seconds – what your products or services are and look like and who you are as a company. Instead of wordy paragraphs, it can all be done in a one-minute clip. In our speedy society people are far more likely to watch a short video than read through lengthy text.

Video can capture something that text cannot convey – emotion. People are naturally drawn to body language, facial expressions and the human voice. All of which are brought together to engage an audience in what you have to say. Not only that, but you get bonus points from google for your search engine optimization (SEO) if you have videos on your website. Google loves videos. They even show up as individual results and are great for directing traffic to your website. Google also monitors how long people stay on a page. The longer people stay on the page, the higher your search engine rankings.