Mobile Friendly Website
- Project a professional image of your business online
- Tell customers about your business and your point of difference
- Showcase your products and/or services
Tip: Ensure your website is 'mobile friendly' meaning it is easy to view on all mobile devices and tablets
Search Engine Optimisation (SEO)
- Customers increasingly search online for products and services
- SEO helps your website to rank higher in Google than your comptetitors
- Use 'keywords' on your website that include your products and services to ensure your website can be found in a search
Tip: Aim to get your website on Page 1 of search results as not many customers click through to page two
Google My Business Page
- Google My Business is a Google business listing which can show up when customers are searching for your products and/or services
- Google my business shows products, services, contact details, customer reviews and opening hours in Google
- Customers can call you or navigate to your business using maps straight from their mobile phones
Tip: Ask your customers to leave positive 5 star reviews of you business
Google Adwords
- Pay Google to display your ad on page one of Google
- Use adwords to drive customers to your website
- Customers can call you directly from Google Adwords on their mobile phone
E-mail Marketing
- Build email lists of your customers and use an email marketing program to periodically send an email to your whole list at once
- Email customers useful information such as hints and tips to build authority and slip in the occasional offer
- Keep customers informed about your business such as new products and services
Tip: Entice customers to join your email list by giving them something in exchange
Social Media
- Use social media to engage with your customers and stay in the front of their minds
- Use social media to build your customer base
- Use social media advertising to display ads to customers geographically and by their interests and age, etc
Tip: Remember be social in social media, don't 'push' your business, products and services onto your audience
Zing Studio is a web services company servicing Geelong, the Surf Coast and Torquay. We can help you increase sales by increasing your exposure on the web and by helping your prospective clients find you. 
