Mobile Friendly Website
- Project a professional image of your business online
- Tell customers about your business and your point of difference
- Showcase your products and/or services
Tip: Ensure your website is 'mobile friendly' meaning it is easy to view on all mobile devices and tablets
Search Engine Optimisation (SEO)
- Customers increasingly search online for products and services
- SEO helps your website to rank higher in Google than your comptetitors
- Use 'keywords' on your website that include your products and services to ensure your website can be found in a search
Tip: Aim to get your website on Page 1 of search results as not many customers click through to page two
Google My Business Page
- Google My Business is a Google business listing which can show up when customers are searching for your products and/or services
- Google my business shows products, services, contact details, customer reviews and opening hours in Google
- Customers can call you or navigate to your business using maps straight from their mobile phones
Tip: Ask your customers to leave positive 5 star reviews of you business
Google Adwords
- Pay Google to display your ad on page one of Google
- Use adwords to drive customers to your website
- Customers can call you directly from Google Adwords on their mobile phone
E-mail Marketing
- Build email lists of your customers and use an email marketing program to periodically send an email to your whole list at once
- Email customers useful information such as hints and tips to build authority and slip in the occasional offer
- Keep customers informed about your business such as new products and services
Tip: Entice customers to join your email list by giving them something in exchange
Social Media
- Use social media to engage with your customers and stay in the front of their minds
- Use social media to build your customer base
- Use social media advertising to display ads to customers geographically and by their interests and age, etc
Tip: Remember be social in social media, don't 'push' your business, products and services onto your audience