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The Basics Of Search Engine Optimisation (SEO) The Basics Of Search Engine Optimisation (SEO)
    Dennis Hooiveld
Post by In Blog

Search Engine Optimisation (SEO) Explained

Did you know that the top three results that show up on a search engine’s first page get 90% of clicks? Those websites have used SEO to their absolute advantage.

What is SEO and why is it so important? SEO stands for Search Engine Optimisation. SEO is important because it helps your website climb to the top of popular search engines like Google, Yahoo, or Bing. There are many factors that can influence SEO; below is a review of the main ones that you should consider.


Popular keywords help with SEO

Keyword research should be conducted to find high traffic keywords with low competition. In order to increase traffic to your website, include keywords in the following areas of your initial website design: titles, headings, image filenames, and in the webpage copy. For example, if you have a small bike rental company in Torquay, and “bike rental Torquay” is a high traffic and low competition keyword for you, use it in the copy, heading, page titles and image filename.
Why it’s important: Using keywords targets the group of people interested in the product or services you sell by identifying the phrases they are entering into their search engines.

Engaging web content

When a customer visits your site, it is important that they find the product or service they are searching for. Not only do you want them to find what they’re looking for, but you want them to be active and engaged on your site. Including copy, images, and video captures their attention and keeps them on your site longer. Plus, engaging images and video posted on your site can be easily shared via social media, making your site stand out more to search engines.
Why it’s important: The better your content is, the higher your site will rank against other competitors that have less engaging content.

Update content regularly for improved search engine optimisation

When you keep your website updated with new content, you are rewarded with a higher rank from search engines. A site that is updated consistently is considered a valuable source of information by search engines. An easy way to do this is through a blog. It’s recommended that you update your blog at least every two weeks; but the more often you update it, the better.
Why it’s important: Sites that get more traffic are those whose content is being updated regularly. Customers expect to see something new every time they check your site.

External links

The more links you have from other websites to your site, the more popular search engines think you are, and the higher they rank your site. However, the links must be relevant.
Links can come from:
• Online directories
• Industry associations
• Lists (e.g. top real estate agents in Geelong)
• Forums
• Other sites that link to your quality content
• Social media sharing of your content

For example, if you’re the owner of a home painting business in The Surf Coast, you could list your business with a link back to your website on industry association websites.
Why it’s important: Getting a high number of links and clicks from external links shows search engines that your website is more popular than other related sites.

There is no doubt that SEO is important to the success of your website. By keeping in mind the few SEO basics outlined above, you will be well on your way to increasing your website’s ranking in search engines.



Read 3825 times Last modified on Wednesday, 18 June 2014 11:50
  Dennis Hooiveld

Dennis Hooiveld - Director This email address is being protected from spambots. You need JavaScript enabled to view it.
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