Dennis Hooiveld - Zing Studio

Zing Studio

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Dennis Hooiveld

Dennis Hooiveld - Director

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The Top 4 Reasons Why Wordpress is the Best Web Development Platform for Small Businesses According to Geelong’s Zing Studio Experts'

 Small business owners know that time can be an extremely scarce resource. With all of the intricacies of running a business, it can be hard to get a decent night's sleep, much less make time to set up your company's website and/or blog. You know that it’s important for your website to look good, work well, and be easy to navigate, but developing such a high-quality web presence can be expensive—both in terms of time and that other precious resource, capital. To make the most of your time without breaking the bank, Zing Studio's web development experts advise choosing Wordpress. As one of the highest quality content management systems (CMSs) available with reasonable prices and loads of freebies, Wordpress simply offers the best bang for your buck. While you’ll likely need the assistance of web development experts like those at Zing Studio to build a custom Wordpress website, this user-friendly CMS will make the hand over from your developer as painless as possible! Let’s review the top 4 reasons why choosing Wordpress simplifies website management for small business owners…

Sunday, 04 September 2016 03:44

Increase Local Business Ranking with Local SEO


Effectively positioning a business in local search results in search engines such as Google is one of the vital components of any online business marketing strategy. Local search engine optimisation (SEO) is therefore extremely important, but can be overwhelming and difficult to grasp. This article explores local SEO in more detail to make life a little easier for small business owners.

What Exactly is Local SEO?

Local SEO means optimising your website to ensure that your business ranks higher in “geo-based” search engine results—results based on one’s physical location. For example, if someone in Geelong entered the terms “best plumber Geelong,” a Geelong-based plumber would hope to appear among the top search results in order to earn that individual’s local business.

Tips for Opening a Successful eCommerce Webstore

If you're reading this article, you're probably interested in opening your own eCommerce webstore. You're on the right track; eCommerce can be an incredibly lucrative business.

Opening an eCommerce store is no walk in the park though. Many webstores never get off the ground, or remain in the red until their domain name is sold. That's why we're here to help - the following tips will get you started off on the right foot.

Creating Videos For Your Business Website

Creating video content, especially for your website has become an essential online marketing tool for every businesses. From videos about who you are and your product, to regular informational pieces, video is a simple way of engaging your clients. There are so many different uses for marketing videos.

Videos are the perfect way to communicate a lot of information in a few seconds – what your products or services are and look like and who you are as a company. Instead of wordy paragraphs, it can all be done in a one-minute clip. In our speedy society people are far more likely to watch a short video than read through lengthy text.

Video can capture something that text cannot convey – emotion. People are naturally drawn to body language, facial expressions and the human voice. All of which are brought together to engage an audience in what you have to say. Not only that, but you get bonus points from google for your search engine optimization (SEO) if you have videos on your website. Google loves videos. They even show up as individual results and are great for directing traffic to your website. Google also monitors how long people stay on a page. The longer people stay on the page, the higher your search engine rankings.

Monday, 16 November 2015 03:06

Online Marketing Basics For Small Business

Online Marketing Basics For Small Business

These days the small business owner has many online marketing options available. However with so many options available, it can be overwhelming and many don't know where to start. Below I explain the six main options that are available. I'm not suggesting that you do all six, this would be too expensive and time consuming. It's better if you pick two to three of them and do them really well.

New website for Clifton Springs Preschool Geelong Now Live

We have just completed a website for Clifton Springs Preschool on the Bellarine Peninsula near Geelong. 

As part of the project the schools logo was modified by adding colour and to give it a more modern look and feel. 

The website is responsive meaning it looks great and easy to view on devices from desktops, tablets and mobile phones. 

Developed in Wordpress so the schools staff can easily update and upload content such as copy and photos themselves. Check it out here:

If you need an eductation sector website and are based in Geelong, The Surf Coast or The Bellarine Peninsula give ZING a call - 0438 575 256

Don't Be Caught Out By Google's Mobile Friendly Algorithm Change!

Mobile-friendly or ‘responsive’ websites are more important today than ever, especially if you want to maximize your company's reach to potential customers. Since more consumers now browse online from their mobile phones than from computers, it's essential for your website to be mobile friendly. These days Google ranks websites based on their mobile-friendliness, so if your website is  not mobile friendly, it will likely be ranked lower in Goggle searches. Read on to get informed about mobile website design and gain an edge up on the competition.

Ongoing Maintenance for Your Website

Did you know that websites require ongoing maintenance? There are several tasks that should be completed regularly to keep your website in optimal shape.


Testimonial from Geelong based company for great web design and SEO

The following is a testimonial I recently received from one of my Geelong based customers. Brad was very happy with the web design and Search Engine Optimisation (SEO).

My Gratitude to Zing Studio For My Business Website and SEO

“I was happy with the setup, web design, layout and content of a brand new website for my company Velocity Solar Geelong. I was also pleasantly surprised to see the knowledge Dennis had of key words and SEO (Search engine optimisation). Not only do I have a great looking website but with Zing studio’s expertise, training and ongoing support. In 3 months Velocity Solar Geelong has gone from never being found online to receiving on average 1-2 organic leads each week from being located on the first page of Google. This has resulted in a conversation rate of 40% due to getting the clients that I was after searching for my product and service. This is much higher than my old conversation rate of 15% through other lead generation methods and has resulting in thousands of dollars of additional revenue monthly.” Brad Ott – Velocity Solar

Web Design Trends for 2015 businesses in Geelong should consider

As time goes by, web design continues to evolve—and 2015 will be no exception. Here are 6 design trends that should have a positive impact on web design for companies in Geelong in the coming year:

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