Best Homepage Web Design Principles for a Small Business

Why is website homepage design so important?

Because first impressions matter.

For many businesses, their website plays an important part in their marketing endeavours. A website’s homepage is its virtual foyer, a welcome area where visitors will spend some time before exploring the rest of the site. It is generally the most visited page on a website, and possibly the only chance for a company to create a great first impression. Leads may not always be converted here, but lack of a good first impression means few people are going to hang around.