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Tips for Opening a Successful eCommerce Webstore

If you're reading this article, you're probably interested in opening your own eCommerce webstore. You're on the right track; eCommerce can be an incredibly lucrative business.

Opening an eCommerce store is no walk in the park though. Many webstores never get off the ground, or remain in the red until their domain name is sold. That's why we're here to help - the following tips will get you started off on the right foot.

Creating Videos For Your Business Website

Creating video content, especially for your website has become an essential online marketing tool for every businesses. From videos about who you are and your product, to regular informational pieces, video is a simple way of engaging your clients. There are so many different uses for marketing videos.

Videos are the perfect way to communicate a lot of information in a few seconds – what your products or services are and look like and who you are as a company. Instead of wordy paragraphs, it can all be done in a one-minute clip. In our speedy society people are far more likely to watch a short video than read through lengthy text.

Video can capture something that text cannot convey – emotion. People are naturally drawn to body language, facial expressions and the human voice. All of which are brought together to engage an audience in what you have to say. Not only that, but you get bonus points from google for your search engine optimization (SEO) if you have videos on your website. Google loves videos. They even show up as individual results and are great for directing traffic to your website. Google also monitors how long people stay on a page. The longer people stay on the page, the higher your search engine rankings.

Online Marketing Basics For Small Business

These days the small business owner has many online marketing options available. However with so many options available, it can be overwhelming and many don't know where to start. Below I explain the six main options that are available. I'm not suggesting that you do all six, this would be too expensive and time consuming. It's better if you pick two to three of them and do them really well.

Don't Be Caught Out By Google's Mobile Friendly Algorithm Change!

Mobile-friendly or ‘responsive’ websites are more important today than ever, especially if you want to maximize your company's reach to potential customers. Since more consumers now browse online from their mobile phones than from computers, it's essential for your website to be mobile friendly. These days Google ranks websites based on their mobile-friendliness, so if your website is  not mobile friendly, it will likely be ranked lower in Goggle searches. Read on to get informed about mobile website design and gain an edge up on the competition.

Ongoing Maintenance for Your Website

Did you know that websites require ongoing maintenance? There are several tasks that should be completed regularly to keep your website in optimal shape.

 

Web Design Trends for 2015 businesses in Geelong should consider

As time goes by, web design continues to evolve—and 2015 will be no exception. Here are 6 design trends that should have a positive impact on web design for companies in Geelong in the coming year:

Quality Web Design Can Make the World of Difference

Your customers are not only using websites to find businesses, they are also using websites as a validation tool – to check professionalism of your business.

Think about it, if yours is a B2B business and someone gives you their card during at meeting or at an event: if their business interests you, what do you do when you get back to the office? You check out their website.

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