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Best Homepage Web Design Principles for a Small Business

Why is website homepage design so important?

Because first impressions matter.

For many businesses, their website plays an important part in their marketing endeavours. A website’s homepage is its virtual foyer, a welcome area where visitors will spend some time before exploring the rest of the site. It is generally the most visited page on a website, and possibly the only chance for a company to create a great first impression. Leads may not always be converted here, but lack of a good first impression means few people are going to hang around.

The Top 4 Reasons Why Wordpress is the Best Web Development Platform for Small Businesses According to Geelong’s Zing Studio Experts'

 Small business owners know that time can be an extremely scarce resource. With all of the intricacies of running a business, it can be hard to get a decent night's sleep, much less make time to set up your company's website and/or blog. You know that it’s important for your website to look good, work well, and be easy to navigate, but developing such a high-quality web presence can be expensive—both in terms of time and that other precious resource, capital. To make the most of your time without breaking the bank, Zing Studio's web development experts advise choosing Wordpress. As one of the highest quality content management systems (CMSs) available with reasonable prices and loads of freebies, Wordpress simply offers the best bang for your buck. While you’ll likely need the assistance of web development experts like those at Zing Studio to build a custom Wordpress website, this user-friendly CMS will make the hand over from your developer as painless as possible! Let’s review the top 4 reasons why choosing Wordpress simplifies website management for small business owners…

LOCAL SEO: THE BASICS

Effectively positioning a business in local search results in search engines such as Google is one of the vital components of any online business marketing strategy. Local search engine optimisation (SEO) is therefore extremely important, but can be overwhelming and difficult to grasp. This article explores local SEO in more detail to make life a little easier for small business owners.

What Exactly is Local SEO?

Local SEO means optimising your website to ensure that your business ranks higher in “geo-based” search engine results—results based on one’s physical location. For example, if someone in Geelong entered the terms “best plumber Geelong,” a Geelong-based plumber would hope to appear among the top search results in order to earn that individual’s local business.

Tips for Opening a Successful eCommerce Webstore

If you're reading this article, you're probably interested in opening your own eCommerce webstore. You're on the right track; eCommerce can be an incredibly lucrative business.

Opening an eCommerce store is no walk in the park though. Many webstores never get off the ground, or remain in the red until their domain name is sold. That's why we're here to help - the following tips will get you started off on the right foot.

Creating Videos For Your Business Website

Creating video content, especially for your website has become an essential online marketing tool for every businesses. From videos about who you are and your product, to regular informational pieces, video is a simple way of engaging your clients. There are so many different uses for marketing videos.

Videos are the perfect way to communicate a lot of information in a few seconds – what your products or services are and look like and who you are as a company. Instead of wordy paragraphs, it can all be done in a one-minute clip. In our speedy society people are far more likely to watch a short video than read through lengthy text.

Video can capture something that text cannot convey – emotion. People are naturally drawn to body language, facial expressions and the human voice. All of which are brought together to engage an audience in what you have to say. Not only that, but you get bonus points from google for your search engine optimization (SEO) if you have videos on your website. Google loves videos. They even show up as individual results and are great for directing traffic to your website. Google also monitors how long people stay on a page. The longer people stay on the page, the higher your search engine rankings.

Online Marketing Basics For Small Business

These days the small business owner has many online marketing options available. However with so many options available, it can be overwhelming and many don't know where to start. Below I explain the six main options that are available. I'm not suggesting that you do all six, this would be too expensive and time consuming. It's better if you pick two to three of them and do them really well.

Don't Be Caught Out By Google's Mobile Friendly Algorithm Change!

Mobile-friendly or ‘responsive’ websites are more important today than ever, especially if you want to maximize your company's reach to potential customers. Since more consumers now browse online from their mobile phones than from computers, it's essential for your website to be mobile friendly. These days Google ranks websites based on their mobile-friendliness, so if your website is  not mobile friendly, it will likely be ranked lower in Goggle searches. Read on to get informed about mobile website design and gain an edge up on the competition.

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