Online Marketing Basics For Small Business - Zing Studio

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    Dennis Hooiveld
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Online Marketing Basics For Small Business

These days the small business owner has many online marketing options available. However with so many options available, it can be overwhelming and many don't know where to start. Below I explain the six main options that are available. I'm not suggesting that you do all six, this would be too expensive and time consuming. It's better if you pick two to three of them and do them really well.

Mobile Friendly Website

  • Project a professional image of your business online
  • Tell customers about your business and your point of difference
  • Showcase your products and/or services

Tip: Ensure your website is 'mobile friendly' meaning it is easy to view on all mobile devices and tablets

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Search Engine Optimisation (SEO)

  • Customers increasingly search online for products and services
  • SEO helps your website to rank higher in Google than your comptetitors
  • Use 'keywords' on your website that include your products and services to ensure your website can be found in a search

Tip: Aim to get your website on Page 1 of search results as not many customers click through to page two

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Google My Business Page

  • Google My Business is a Google business listing which can show up when customers are searching for your products and/or services
  • Google my business shows products, services, contact details, customer reviews and opening hours in Google
  • Customers can call you or navigate to your business using maps straight from their mobile phones

Tip: Ask your customers to leave positive 5 star reviews of you business

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Google Adwords

  • Pay Google to display your ad on page one of Google
  • Use adwords to drive customers to your website
  • Customers can call you directly from Google Adwords on their mobile phone

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E-mail Marketing

  • Build email lists of your customers and use an email marketing program to periodically send an email to your whole list at once
  • Email customers useful information such as hints and tips to build authority and slip in the occasional offer
  • Keep customers informed about your business such as new products and services

Tip: Entice customers to join your email list by giving them something in exchange

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Social Media

  • Use social media to engage with your customers and stay in the front of their minds
  • Use social media to build your customer base
  • Use social media advertising to display ads to customers geographically and by their interests and age, etc

Tip: Remember be social in social media, don't 'push' your business, products and services onto your audience

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Read 1120 times Last modified on Tuesday, 01 December 2015 04:59
  Dennis Hooiveld

Dennis Hooiveld - Director

www.zingstudio.com.au This email address is being protected from spambots. You need JavaScript enabled to view it.
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