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Everything You Need to Know About Domain Name Registration

Starting your own business is an exciting time, and you want to make sure you have everything in place to create a successful brand. What’s the best way to ensure that you’re accessible to your target audience? The answer is not only having a website, but having one that’s accessible at the proper domain name.

Let’s talk about what that entails and why businesses in Geelong and Torquay turn to us for help with this crucial part of their marketing.

What’s In A (Domain) Name?

Zing Studio’s Web Design Experts Help Geelong Businesses Thrive

We get it, being a small business owner can be incredibly stressful. After all, you’re personally responsible for the entirety of your organisation’s success, including marketing, accessibility, and customer service.

At Zing Studio, we know that you have enough on your plate—that’s why we ensure that your web presence contributes to making your business thrive. We understand that you don’t simply want a website, but rather a successful web presence that translates into leads. That’s why we provide the best web design and support possible in the Geelong area, Australia, and beyond.

But don’t just take our word for it—in this article, we offer an overview of how our innovative web design, top-rated SEO tactics, online marketing methods, and web hosting services have helped two specific Geelong-based businesses flourish.

Why You Should Have a Google My Business Page

More and more people today rely on the internet to find and obtain information about services, products, and businesses. With smart devices easily accessible at any given moment, what we need to know is literally at our fingertips. Not only that, but since almost all of these devices are GPS enabled, the results are location relevant, meaning we are shown business listings that are nearby.

What is Google My Business?

Google My Business is a feature offered by Google that allows businesses or service providers to list themselves on Google and Google Maps. Google is not only the most popular search engine popular search engine, but is also the number one most visited website in both Australia and the world over.

All You Need to Know About Quality Website Hosting

From business owners to those simply looking to have their own website, many people may underestimate what’s involved in making a website successful. With so many options available out there, it’s easy to make the wrong choices – ones that can negatively impact the success of the website.

One factor that can affect the success of a website is website hosting. This is one of the first steps in building a website. Unfortunately, this is one factor that often takes a back seat, with the focus generally being on content produced instead.

Best Homepage Web Design Principles for a Small Business

Why is website homepage design so important?

Because first impressions matter.

For many businesses, their website plays an important part in their marketing endeavours. A website’s homepage is its virtual foyer, a welcome area where visitors will spend some time before exploring the rest of the site. It is generally the most visited page on a website, and possibly the only chance for a company to create a great first impression. Leads may not always be converted here, but lack of a good first impression means few people are going to hang around.

The Top 4 Reasons Why Wordpress is the Best Web Development Platform for Small Businesses According to Geelong’s Zing Studio Experts'

Small business owners know that time can be an extremely scarce resource. With all of the intricacies of running a business, it can be hard to get a decent night's sleep, much less make time to set up your company's website and/or blog. You know that it’s important for your website to look good, work well, and be easy to navigate, but developing such a high-quality web presence can be expensive—both in terms of time and that other precious resource, capital. To make the most of your time without breaking the bank, Zing Studio's web development experts advise choosing Wordpress. As one of the highest quality content management systems (CMSs) available with reasonable prices and loads of freebies, Wordpress simply offers the best bang for your buck. While you’ll likely need the assistance of web development experts like those at Zing Studio to build a custom Wordpress website, this user-friendly CMS will make the hand over from your developer as painless as possible! Let’s review the top 4 reasons why choosing Wordpress simplifies website management for small business owners…

LOCAL SEO: THE BASICS

Effectively positioning a business in local search results in search engines such as Google is one of the vital components of any online business marketing strategy. Local search engine optimisation (SEO) is therefore extremely important, but can be overwhelming and difficult to grasp. This article explores local SEO in more detail to make life a little easier for small business owners.

What Exactly is Local SEO?

Local SEO means optimising your website to ensure that your business ranks higher in “geo-based” search engine results—results based on one’s physical location. For example, if someone in Geelong entered the terms “best plumber Geelong,” a Geelong-based plumber would hope to appear among the top search results in order to earn that individual’s local business.

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