Dennis Hooiveld - Zing Studio

Zing Studio

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Dennis Hooiveld

Dennis Hooiveld - Director

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Tips for Opening a Successful eCommerce Webstore

If you're reading this article, you're probably interested in opening your own eCommerce webstore. You're on the right track; eCommerce can be an incredibly lucrative business.

Opening an eCommerce store is no walk in the park though. Many webstores never get off the ground, or remain in the red until their domain name is sold. That's why we're here to help - the following tips will get you started off on the right foot.

Creating Videos For Your Business Website

Creating video content, especially for your website has become an essential online marketing tool for every businesses. From videos about who you are and your product, to regular informational pieces, video is a simple way of engaging your clients. There are so many different uses for marketing videos.

Videos are the perfect way to communicate a lot of information in a few seconds – what your products or services are and look like and who you are as a company. Instead of wordy paragraphs, it can all be done in a one-minute clip. In our speedy society people are far more likely to watch a short video than read through lengthy text.

Video can capture something that text cannot convey – emotion. People are naturally drawn to body language, facial expressions and the human voice. All of which are brought together to engage an audience in what you have to say. Not only that, but you get bonus points from google for your search engine optimization (SEO) if you have videos on your website. Google loves videos. They even show up as individual results and are great for directing traffic to your website. Google also monitors how long people stay on a page. The longer people stay on the page, the higher your search engine rankings.

Monday, 16 November 2015 03:06

Online Marketing Basics For Small Business

Online Marketing Basics For Small Business

These days the small business owner has many online marketing options available. However with so many options available, it can be overwhelming and many don't know where to start. Below I explain the six main options that are available. I'm not suggesting that you do all six, this would be too expensive and time consuming. It's better if you pick two to three of them and do them really well.

New website for Clifton Springs Preschool Geelong Now Live

We have just completed a website for Clifton Springs Preschool on the Bellarine Peninsula near Geelong. 

As part of the project the schools logo was modified by adding colour and to give it a more modern look and feel. 

The website is responsive meaning it looks great and easy to view on devices from desktops, tablets and mobile phones. 

Developed in Wordpress so the schools staff can easily update and upload content such as copy and photos themselves. Check it out here:

If you need an eductation sector website and are based in Geelong, The Surf Coast or The Bellarine Peninsula give ZING a call - 0438 575 256

Don't Be Caught Out By Google's Mobile Friendly Algorithm Change!

Mobile-friendly or ‘responsive’ websites are more important today than ever, especially if you want to maximize your company's reach to potential customers. Since more consumers now browse online from their mobile phones than from computers, it's essential for your website to be mobile friendly. These days Google ranks websites based on their mobile-friendliness, so if your website is  not mobile friendly, it will likely be ranked lower in Goggle searches. Read on to get informed about mobile website design and gain an edge up on the competition.

Ongoing Maintenance for Your Website

Did you know that websites require ongoing maintenance? There are several tasks that should be completed regularly to keep your website in optimal shape.


Testimonial from Geelong based company for great web design and SEO

The following is a testimonial I recently received from one of my Geelong based customers. Brad was very happy with the web design and Search Engine Optimisation (SEO).

My Gratitude to Zing Studio For My Business Website and SEO

“I was happy with the setup, web design, layout and content of a brand new website for my company Velocity Solar Geelong. I was also pleasantly surprised to see the knowledge Dennis had of key words and SEO (Search engine optimisation). Not only do I have a great looking website but with Zing studio’s expertise, training and ongoing support. In 3 months Velocity Solar Geelong has gone from never being found online to receiving on average 1-2 organic leads each week from being located on the first page of Google. This has resulted in a conversation rate of 40% due to getting the clients that I was after searching for my product and service. This is much higher than my old conversation rate of 15% through other lead generation methods and has resulting in thousands of dollars of additional revenue monthly.” Brad Ott – Velocity Solar

Web Design Trends for 2015 businesses in Geelong should consider

As time goes by, web design continues to evolve—and 2015 will be no exception. Here are 6 design trends that should have a positive impact on web design for companies in Geelong in the coming year:

Quality Web Design Can Make the World of Difference

Your customers are not only using websites to find businesses, they are also using websites as a validation tool – to check professionalism of your business.

Think about it, if yours is a B2B business and someone gives you their card during at meeting or at an event: if their business interests you, what do you do when you get back to the office? You check out their website.

Website designed for Torquay rental

Recently we completed a new website for a holiday rental in Torquay. For the project we got a professional photographer involved and conducted thorough keyword research.

This is a great holiday rental property located in Torquay, close to Geelong and at the start of the Great Ocean Road. A great place to base yourself for a holiday on the Surf Coast!

For booking, click through to the website


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